Building a Digital Economy
In an evolving economic environment entrepreneurs have to adapt and overcome new challenges in order to stay ahead. Today E-commerce has disrupted the market in a way that can compliment your current business, expand your customer base, or start a new business by building your own storefront online.
In the past business was almost exclusively done in person or over the phone. In order to sell your product(s) you needed a brick and mortar storefront and you relied on newspaper advertising and foot traffic to attract customers. Even then your customers needed to take a portion of their day to visit your business and browse your store and, hopefully, they would buy something. Brick and mortar business has limitations that a webpage does not.
A simple webpage can instantly reach millions of people from all over the country or even the globe. Every man, woman, and child has instant and convenient access to the internet from their computer or mobile phone. Instead of reaching for the paper or an advertisement on the TV they see ads that best fit their interests or can search for exactly what they want at any time right from their phone, and with today’s targeted digital marketing platform’s you can make sure your ads get in front of the right people and you can use real data to help increase your sales and scale your business with a lighter operation and lower overhead costs.
E-commerce has made starting a business cheaper and easier to start than ever before and because of the flexibility and accessibility it has provided many entrepreneurs with a quick way to realize their ideas and get their products to market faster and become profitable faster. But E-commerce isn’t just for selling T-shirts and hats. If you have a service based business or are a start-up looking to attract capital, E-commerce and digital marketing can help supercharge your start-up and bring new clients to your doorstep with the least amount of effort and higher closing rate by providing a convenient contact and payment method so that you can close a sale fast. In today’s digital economy you can take your business or idea to another level by scaling your business and serving more people through E-commerce.
What does this mean for small business? It means that spending effort on your web presence and user experience can really pay off in the long term and allow you to test your Ideas quickly and efficiently. This is an Entrepreneurs dream. To get their product to the market as quickly as possible and this has resulted in 1.8 million American business’s who make over $1 Million dollars in sales every year through E-commerce and many of these businesses. These people come from all walks and build business’s from nothing but an idea. House wives selling their favorite household products and crafts. Authors and Inventor’s being able to publish or release products independently. Artists and entertainers able to connect with their followers and make a living doing what they love.
E-commerce can provide the freedom and flexibility of owning a small business for a much smaller start up cost than a traditional business and lowers the barrier for entry for those who want to get started and compliments existing small business’s everywhere.
